Exponatec Museum Expo – Corporate Design

Frank, the German-based exhibition showcase company, has been producing demountable acrylic display showcases for many years. Due to popular demand, the company’s directors decided to increase their range and enter the glass showcase market. Previously, our creative design consultants in London had carried out a very successful Frank corporate rebranding. Consequently, it was no surprise they approached our team to deliver this new innovative product to the market.

We particularly enjoyed working on these corporate design projects. To commence, our understanding of how to design a new brand in an already competitive market was critical to our appointment. Furthermore, we brought to “the brainstorming table” our company’s expert knowledge of the museum and exhibition design world.

Fortunately, we understood the target audience for this new product. We immediately identified that the product name had to be universally understood in multiple countries. In addition, the brand is required to advise prospective buyers. It visually communicates that this product is the unsurpassed exhibition museum showcase on the market for temporary and permanent installations.

Frank cleverly designed these glass exhibition showcases, and the brand had to reflect this unique methodology. The final design solution removed all characteristic snags associated with other glass showcase manufacturers’ products.

Finally, after many variations and market testing, the Frank team decided on “Absolute” as the product’s brand name.

The Absolute corporate design was instantly recognisable, embraced all of the new product’s qualities, and people universally understood its core message and meaning. This decision gave the green light for our corporate designers to start working up possible corporate designs, logos, and brand strategies.