Persian Art Exhibition Design & Lighting

The Iranian art gallery CAMA (Contemporary and Modern Art) uniquely represents a selection of Persian artists. CAMA decided to announce its arrival on the London art scene with an opening event at the prestigious Café Royal Hotel’s Pompadour ballroom in London’s Piccadilly neighbourhood.

Before the event, the CAMA gallery contacted us to provide art lighting design. Moreover, our consulting services evolved into providing further exhibition layout design and installation supervision. The initial meeting with Hotel Café Royal revealed that due to the ornate interior of the ballroom, it was impossible to secure any fixings or lighting to the ceiling or walls.

Therefore, the team decided to display the 29 Persian contemporary paintings on the finest art easels. In addition, we used two easels for the larger Persian paintings to accommodate their vast proportions. One bronze sculpture and six beautiful artist books were exhibited in glass display cases that used battery-powered LED lighting. Moreover, this methodology was the only way to add vivacity to the Persian art objects on display.

For the lighting of the Persian paintings, 40 graphic light arm fixtures were purchased. Consequently, we could easily attach these arms to the easels. These were fitted with unique LED lamps. The LED lamps provide a warm white light in tribute to the Persian artwork. Furthermore, this made allowance for the warm chandelier lighting of the ballroom.

Further, we produced 1:10 scale prints with dimensions and images of Parisian art. This mock-up allowed us to make swift changes to the exhibition layout while providing a visionary exhibit solution. On the day, the installation of the Persian art exhibition went flawlessly. Numerous art dealers, collectors, and scholars attended this Persian exhibition event.

The design of the Persian art exhibition required thoughtful planning to ensure the art was both displayed effectively and harmonised with the ballroom’s intricate decor. Using art easels for the paintings allowed for flexibility and elegance, ensuring that each piece was showcased prominently without compromising the historical aesthetics of the venue. The choice of battery-powered LED lighting for the display cases was a strategic decision, providing illumination that highlighted the intricate details of the Persian artworks while maintaining a sustainable and practical setup.

This Persian art exhibition was an extraordinary convergence of modern lighting technology and traditional art forms. The use of graphic light arm fixtures specifically designed for this event exemplified how contemporary design solutions can enhance the viewer’s experience of historical and cultural art. The warm white LED lighting, in particular, was instrumental in creating an inviting atmosphere that complemented the natural warmth of the ballroom’s chandelier lighting, bringing out the best in each artwork. For a summary of the project, explore the portfolio details.